Driving Brand Relevance Across Social, Experiential & Editorial

Jaclyn Smock is a creative leader with 12+ years building brand voice and integrated campaigns for Yahoo, Walmart, and Ulta Beauty. She has led teams of up to seven writers, directed work across social, experiential, virtual commerce, product and performance, and won two Webbys for Walmart Realm, a virtual shopping experience that beat its visit goal and social benchmarks by 3×.

Specializing in social media marketing, influencer content creation, brand partnerships, and experiential campaigns, she develops innovative strategies that enhance engagement, brand awareness, and ROI. A skilled team leader and 1:1 coach, Jaclyn has executed high-impact content, partnerships, and editorial features for top brands and publications.

Services:

• Creative branding

• Creative brand experiential creation and copy

• Social media strategy

• Tone of voice development

• Social media copywriting

• Product copywriting

• Editorial features

• E-commerce writing

• SEO writing

• Script writing

• Business naming

• Product naming

• Social listening

• Tagline creation

• Consulting