As the lead for Walmart Pets, I shaped the brand’s organic social presence across Instagram, Facebook, and TikTok—bringing heart, humor, and humanity to pet care. I developed the content strategy, wrote copy, and guided creative that highlighted Walmart’s assortment while tapping into the playful, emotional bond between pets and their people. From trend-driven TikToks to seasonal campaigns and influencer partnerships, I ensured Walmart Pets had a distinct voice that resonated with animal lovers, driving both engagement and brand affinity within a highly passionate category.