At Smalls, I develop performance-driven copy across CRM, paid social, and print—tailored for cat parents who treat their pets like family. From Meta ads and lifecycle emails to unboxing inserts and educational content, I translate the brand’s science-backed, cat-first mission into clear, clever messaging that builds trust and drives action. My work sits at the intersection of pet wellness, content strategy, and conversion-focused storytelling—helping scale a growing DTC brand with voice-led, customer-first copy.