Walmart Experiences
Sparking experiences that shorten the distance between inspiration & commerce.
Walmart Realm
Walmart Realm is a first-of-its-kind virtual shopping experience that turns e-comm into entertainment. Think: exploring dreamy, themed storefronts—coral reefs, futuristic moonscapes—while shopping influencer-curated picks, playing mini-games, and discovering exclusive creator content. I led the charge on copy (UX, SEM, SEO), helping drive $97.1K in GMV in just two weeks. I also sourced and secured influencer talent, led high-energy kickoff calls that sparked 3x benchmark engagement on TikTok and Instagram, and built a creator marketing strategy that crushed visit KPIs by 3x. Plus, I owned the social strategy and used real-time analytics to keep performance (and ROI) climbing.
Realm Back to College
Livestreams
Walmart Live is an interactive shopping experience that turns livestreams into real-time retail moments, blending entertainment with commerce. Viewers can shop exclusive deals, get expert recs, and engage with influencers and brands—all while watching live. I led the multi-channel content strategy, from concepting and scriptwriting to social-first content creation that supported both livestreams and on-platform campaigns. I collaborated with talent like Ree Drummond, Storm Reid, and Bobby Berk, producing shoppable events that delivered a 36% engagement rate—71.4% higher than the FY25 average. I also managed brand partnerships, aligned creative with performance goals, and provided tone of voice guidance to ensure every campaign hit with clarity and impact.
