For Ulta Beauty, I craft social copy that engages beauty lovers across both organic and paid channels. From TikTok hooks to Instagram Reels captions to high-performing paid ads, my work balances trend-driven creativity with clear brand voice and conversion goals. I translate product benefits, cultural moments, and Ulta’s playful spirit into scroll-stopping lines that connect with audiences where they are—whether they’re browsing for inspiration or ready to add to cart.
The ones who notice it all deserve a little love. 👑 This Mother’s Day, find thoughtful in-store gifts at every price to show you care. 🧡 Gifting happens here. Love, Ulta. ✨
This kit = your semester cheat code for skin, hair and lips. 🙌
💄 Campus Chic: Back-To-School Beauty Essentials kit
Buying lippies full price? 🙄 Points + 50% off beauty steals say 😘. #21DaysofBeauty #UltaBeauty
Relationship status: he “borrows” your Jumbo Love haircare.
Your move? Go big and grab up to 45% off your faves. Trust us...you’ll need backups. 😉
Routines that love you back. 🥰 Lock in hydration, strengthen your skin barrier and keep your glow going. Shop Love Your Skin for 50% off Daily Steals.
Two days till the New Year, one bottle away from your hair goals. ✨ Go big and shop Jumbo Love to get up to 45% off everything you need. Now – Jan 24.
Complementary colors 🤝 complimentary colors.
You know we never forget about Prime[r]. 😉
Get 20% off everything online, Oct 7-8 (for members only*).