Served as copy lead across major initiatives at Yahoo, including the launch of Yahoo Scout, the company’s new AI-powered search engine. Led product and launch messaging across CRM, in-product experiences, metadata, pop-ups, and performance placements, shaping a clear, human voice for an emerging AI platform. Ongoing responsibilities included lifecycle and trigger-based emails, high-velocity performance copy, and platform messaging designed to drive engagement and discovery across Yahoo’s ecosystem, as well as campaign work on Bracket Mayhem, Yahoo’s flagship sports engagement moment.
Planner by Yahoo Mail
As the copy lead on Yahoo Mail, I led messaging for Planner, a feature that turns everyday emails into organized tasks and events. I developed product positioning, landing page and CRM copy, and campaign messaging to reduce inbox overwhelm and help users stay on top of what matters in one clear view.
NewFronts
Developed and shaped sizzle assets for Yahoo NewFronts, bringing clarity and creativity to high-profile B2B storytelling