Walmart Roblox

Walmart Discovered is an immersive Roblox destination for users 13 and up, where fans can explore trending virtual items, discover creators of all sizes—from micro to macro—and where developers can monetize through UGC sales. I created copy and creative to support this innovative platform, which continues to deepen Walmart’s relationship with Roblox. Most recently, I helped launch the Walmart Discovered AR Experience—the first-ever AR activation that lets customers step into the world of Walmart Discovered in real life. The experience features AR-exclusive elements like monthly quests, free virtual items, and shoppable indie UGC experiences sourced directly from the Roblox community.