I led Walmart’s holiday content strategy and execution across key tentpoles—including Black Friday, Valentine’s Day, Halloween, the Super Bowl, and beyond. From ideation through publishing, I developed concepts that blended cultural relevance with Walmart’s brand voice, ensuring timely, high-impact creative across social platforms. I wrote copy for paid and organic campaigns, drove platform-first storytelling, and partnered cross-functionally to deliver scroll-stopping content that captured the spirit of each season while supporting sales and brand engagement goals.
In girl world, Halloween is the one time of year when everyone can use the @ProfusionCosmetics x Mean Girls Halloween collection to dress up like their fave Plastic...& no one can say anything about it. 😉 #ProfusionxMeanGirls
Friendsgiving is a special day because everyone knows you bought the delicious 🥧 and festive decorations that morning, but acts like you didn't. 🤫
Treat your faves (& yourself) to a li'l love & a whole lot of pampering this #ValentinesDay. 😍 #WalmartBeauty #HereForEveryBeauty
When it comes to 🏈 day, there are two types of people: superfans and foodies. With this savory vs. sweet stadium, you get to be both.
Spoil your faves this Valentine's Day with these gifts that cause instant 😍.
Finally, the answer to what's at the end of a 🌈—a llama-🦄 sprinkler
