I created and launched Walmart’s Quick Turn content pillar, a dedicated stream of trend-driven social posts designed to keep the brand culturally relevant and in real-time conversation. Built to concept, produce, and publish within 48 hours, this pillar became an active engine for reactive and timely creative across TikTok, Instagram, and beyond. From social-first scripts and copy to influencer integrations, I established the process, tone, and creative guardrails—transforming Quick Turn into a cornerstone of Walmart’s organic social strategy that continues to drive engagement and agility for the brand.