Walmart’s organic social media is a dynamic engine of engagement, spanning Instagram, Facebook, TikTok, YouTube, and now Threads—where I led the launch to expand our social footprint. I drove Walmart’s first viral TikTok in 2019, helping grow the brand to over 1 million followers, and have since led trend-driven, shoppable campaigns that fuse entertainment with commerce. I wrote launch copy for Roblox experiences like Walmart Discovered and The Hunt on X, contributing to nearly $1M in gift card sales. I also developed copy for Walmart Discovered Physical Commerce on Walmart.com, which drove $41K GMV in its first week via organic social. And during peak season, I led and managed five Black Friday campaigns—including a standout, channel-wide Mean Girls takeover.
Did someone say get comfy? Shop @Barbie & all her faves on the Walmart app—link in bio! 🎀✨ #Barbie #Walmart
Friends don’t lie & friends tell friends @strangerthingstv Scoops Ahoy ice cream is here. Turn your tastebuds upside down, brochachos—link in bio!🍦 #StrangerThings #ScoopsAhoy #IceCream#Walmart
On Wednesdays, we shop #BlackFriday Deals! 🛍️ You're like, really good at saving on tech, toys & more. 💁🏾♀️💁🏼♂️💁🏻♀️ AND, Walmart+ members CAN sit wi th us & shop 3 hours early. 💋 Paid members only. Online only. While supplies last. Discover even more #BlackFriday deals in our #LinkInBio.
On Wednesdays, we wear pink…& shop deals. 💅🏽💅🏿💅🏼 #BlackFridayDeals go live next week—link in bio. #BlackFriday
When the Associates have all gone home for the day, Snoop On The Stoop comes out to play. #Holideasy #LinkInBio #SnoopOnTheStoop
When LL Cool J speaks, we listen! Find out what drives his unlimited success on our new #BlackAndUnlimited episode. @LL COOL J #HipHop #MusicTok #LLCoolJ