As the lead for Walmart Beauty’s organic social pillar, I oversaw content strategy and execution across Instagram, TikTok, Facebook, and YouTube—bringing beauty storytelling to life in ways that were trend-forward, inclusive, and shoppable. I concepted and wrote copy for everything from quick-turn TikToks and influencer collabs to larger-scale brand moments, ensuring consistency while flexing tone for each platform. This work positioned Walmart Beauty as a credible, playful, and accessible voice in the beauty space, helping the brand connect with both Gen Z and millennial audiences in meaningful ways
Retire the 😺 ears and go for a @nyxcosmetics #HalloweenMakeup look that shows everyone you totally didn't wait until the last minute to get ready. 😉#WalmartBeauty
You're, like, really pretty!" 💁🏻♀️ Thanks, it's the exclusive @ProfusionCosmetics x Mean Girls 💄 collection. #WalmartBeauty
Back-to-college beauty? Yeah, we majored in that. 💁🏼♀️🤓
Aging is an honor—especially when we do it our way—with a li'l ✨ from @lorealparis' new #AgePerfectMidnightSerum. 🌙 Made with patented Antioxidant Recovery Complex, it uses orange bitters & vitamin E to smooth lines & reveal your radiant skin. Available exclusively at Walmart. #WalmartBeauty #HereForEveryBeauty
Innovative & cruelty-free with inclusive shades & 100% recyclable packaging—these are just a few of the reasons we're proud to welcome the exclusive UOMA by Sharon C launch to our beauty aisles. 🎉🥰 #WalmartBeauty #HereForEveryBeauty
This Easter, we're serving up festive ✨nail goals ✨ that are sweeter than a basket full of chocolate eggs & Peeps. 😉 #WalmartBeauty
Carry-on space is sacred! So, pack these travel size faves and never be forced to choose between your makeup and snacks again. 💁♀️️ #WalmartBeauty
From glow in the dark contouring and 🐱-eye liner, to 🦴-chilling pouts and 🌹 cheekbones… We’ve got all the NYX beauty looks that’ll make your Halloween makeup get all the likes.
Celebrate the start of the holiday season with a scent that’ll turn heads through every gift exchange and 🥂 toast. Use our Fragrance Finder in select stores to sample and purchase using a scannable QR code
Summer hair equals perfectly flawless looks that elevate your signature ponytail and topknot before your SPF dries. 💁♀️
To the people who have perfect hair no matter what, we see you, we envy you, and we now know your 🤫—@flowerbydrew's new Flower Hair tools line. Now exclusively available online and in stores on Oct. 22. #WalmartBeauty
Celebrating #NationalLashDay the only way we know how—with lashes for days. 😉 #WalmartBeauty